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Key Takeaways Former Microsoft executive Rob Collie says that one tactic is the best way to AI-proof your career.
Collie says that workers should not wait to see what AI does to their jobs. In his view, no one can reliably predict which roles will change most or how quickly.
His simple test could tell you if your job might be vulnerable to AI.
Rob Collie spent 13 years at Microsoft helping lead business intelligence work in Excel. Even with that technical background, he says that AI initially scared him.
“I wasn’t immune to that,” Collie says in a new interview with Entrepreneur about the technology’s potential effect on his business and career. He says his “fear turned into excitement” after he began studying how companies can actually put AI to work.
Now, as CEO of the 50-person consulting firm P3 Adaptive, Collie is betting that AI will not simply eliminate work. It will change who gets to create software, solve operational problems and become indispensable inside a company. Collie recently published a book about organizational AI strategy called Fair Game.
His central advice to workers is straightforward: Do not wait to see what AI does to your job. Help your employer use it.
“You want to be on that train,” Collie says. “The closer you can get to AI, and the more you can embrace it, the more you can give it a hug, that gives you the opportunity to be nimble.”
That matters because, in Collie’s view, no one can reliably predict which roles will change most or how quickly. However, workers can develop practical AI skills that make them agents of change rather than passive observers.
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