GoKawiilis transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State.
A lot of automakers talk about wanting to minimize or eliminate driver distractions so as to make the experience of driving more rewarding and safer overall. Lamborghini has a different strategy; it wants the driver to become one with their vehicle. This helps explain the storied super car maker’s tagline for the new Revuelto SV: the quantum of driving.
“For us, quantum of driving is the moment when you get into the car, you start driving the car, and the car and you become one piece,” said Alessandro Farmeschi, product line director for the Revuelto, the Italian brand’s top V12 powered model. “And you start just thinking about your drive, feeling the adrenaline of the acceleration, braking, the G-forces, you know. You feel everything and you basically forget about the rest because you are so concentrated and you enjoy so much this experience.”
Be the car! What better way to be less bothered by all of modern life’s distraction? I can’t speak from experience, having not driven the Revuelto yet, but standing next to the sharklike SV version, you can certainly begin to understand where Farmeschi and his colleagues are coming from. Be the car? Sure, I’ll be this car. And I’ll eat all others on the road for breakfast.
SV stands for Superveloce or “superfast,” which dates back to the iconic 1971 Miura SV. Lamborghini has also used the designation on higher-performance versions of the Diablo, Murciélago, and Aventador — and now the Revuelto, it’s flagship V12 supercar.
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