GoKawiilThis week, we managed to sit down with Robert Hallock, Intel VP and General Manager of Enthusiast Channel Business, in a rare interview that catches the company during a curious time, between product cycles and several months after the launch of the Core Ultra 200S Plus lineup of CPUs. With the company’s data center business booming, have consumer products been left behind, or will Intel continue to step in the right direction in regaining trust with a core audience that it’s appealed to for decades: the humble enthusiast?
The following is a transcript of our interview with Hallock, which has been lightly edited for flow and clarity. We hope you enjoy this unredacted look, exclusively available to Tom’s Hardware Premium subscribers. You can also catch session transcripts from earlier in the year, featuring Intel, AMD, Nvidia, Valve, and more.
Jake Roach (Senior CPU Analyst, Tom’s Hardware): I appreciate you doing this outside of a typical product cycle.
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Robert Hallock (VP & GM Enthusiast Channel Business, Intel): Of course.
Roach: I really just wanted to get your read on a lot of things because things are crazy in the enthusiast desktop space right now.
Hallock: They are.
Roach: So, how are things going in enthusiast desktop land given memory shortages, NAND shortages, everything going on right now?
Hallock: I think the market's experiencing a tale of two kingdoms. Yeah. For the folks who have a significant amount of discretionary budget, they can absorb the cost impacts of what's going on in the industry, and most other people cannot. Right? And that's having a very different impact, as you can imagine, on different parts of the market. Low-end mainstreams really taking a beating. Enthusiast and premium, not so bad. You could, depending on the device class, maybe even be growing positive. So it's a very starkly divided market at the moment.
Roach: I guess I hadn't heard that kind of take on it before. I guess it makes sense that you have more discretionary spending, or if you already were kind of invested in a certain ecosystem. I haven't heard that before.
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