Bluesky's Active User Base Shrinks 52% Over 18 Months, But Its Protocol is Spreading

Bluesky's significant decline in active users highlights the challenges social platforms face in maintaining user engagement, even as its underlying protocol gains adoption. This underscores the importance of balancing user growth with sustainable platform development in the evolving social media landscape.

• Bluesky's active user base has decreased by 52% over 18 months.
• Despite user decline, Bluesky's protocol is gaining wider adoption.
• The situation illustrates the complex dynamics between user engagement and protocol spread in social media.