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This AI startup is using self-driving car technology to bring 3D video to live sports

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Why This Matters

Peripheral Labs leverages self-driving car technology to create immersive 3D video experiences for live sports, enabling viewers to see games from multiple angles. This innovation could revolutionize sports broadcasting by offering more interactive and personalized viewing options. It highlights how AI and autonomous tech are transforming media consumption and fan engagement in the sports industry.

Key Takeaways

Toronto-based Peripheral Labs is bringing spatial intelligence to live sports media, letting viewers watch games from every conceivable angle. If you’ve ever played a sports video game—such as an entry in the long-running Madden NFL series, or one of the annual releases focused on the NHL, NBA, or MLB—you’re likely familiar with the ability to follow the action from every conceivable angle. It’s something that can’t quite be matched in an arena setting, even in buildings packed with cameras.