Toronto-based Peripheral Labs is bringing spatial intelligence to live sports media, letting viewers watch games from every conceivable angle. If you’ve ever played a sports video game—such as an entry in the long-running Madden NFL series, or one of the annual releases focused on the NHL, NBA, or MLB—you’re likely familiar with the ability to follow the action from every conceivable angle. It’s something that can’t quite be matched in an arena setting, even in buildings packed with cameras.
This AI startup is using self-driving car technology to bring 3D video to live sports
Why This Matters
Peripheral Labs leverages self-driving car technology to create immersive 3D video experiences for live sports, enabling viewers to see games from multiple angles. This innovation could revolutionize sports broadcasting by offering more interactive and personalized viewing options. It highlights how AI and autonomous tech are transforming media consumption and fan engagement in the sports industry.
Key Takeaways
- Uses self-driving car tech to enhance live sports video capture
- Allows viewers to choose from multiple viewing angles
- Potentially transforms sports broadcasting and fan experience
Get alerts for these topics