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How Ukraine is bringing the war home in Russia with drone strikes on this e-commerce staple

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Why This Matters

Ukraine's drone strikes on Wildberries warehouses mark a significant escalation in the conflict, directly impacting Russia's economy and disrupting everyday life for consumers. These attacks demonstrate Ukraine's growing ability to target key economic infrastructure within Russia, challenging Putin's efforts to maintain stability. For the tech industry, this highlights the increasing risks of geopolitical conflicts affecting supply chains and e-commerce operations.

Key Takeaways

Ukraine is attacking Russia’s economy with strikes on depots belonging to Wildberries, the nation’s biggest e-retailer. The attacks began on a July weekend and have continued for a month, stretching from Moscow and St. Petersburg, to cities in the south, and eastward to the Ural Mountains. The targets weren’t oil refineries, maritime hubs or arms plants hit by other Ukrainian strikes, but warehouses that bring the convenience of online shopping across the breadth of Russia.Ukraine’s drones have pummeled the giant depots belonging to Wildberries, Russia’s biggest online retailer, burning billions of dollars’ worth of merchandise and bringing the war home to the broad public.The attacks on about 20 Wildberries facilities have underlined Kyiv’s ability to strike far and wide inside Russia and posed a new challenge to President Vladimir Putin nearly 4½ years into his full-scale invasion of Ukraine.They have badly shaken the empire built by Tatyana Kim, the country’s richest female entrepreneur, whose fortune has been estimated at $8.1 billion.Hundreds of thousands of individual sellers have lost their merchandise, sending shock waves across Russia’s economy. Wildberries has drawn massive loans from VTB and other banks as it expanded and likely will have trouble repaying them, putting more pressure on the financial system.