How to Create Marketing That Every Generation Responds To

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Key Takeaways Baby Boomers value trust, consistency and direct mail marketing. You should focus on traditional outreach and email follow-up.

Generation X values straightforward messaging, value and proof (reviews, testimonials, case studies and before-and-after examples).

Millennials value convenience, personalized mail and entertaining marketing. Use search, social media and location-based ads, and stay connected with personalized email, retargeting ads and direct mail retargeting.

Gen Z values authenticity, creativity, speed, social proof and unique mail. They respond well when you feel real, unique and worth their attention.

At PostcardMania, my marketing consultants work with entrepreneurs of every age — from a 75-year-old un-retiring from real estate to a 21-year-old starting a landscaping company. And, after helping 131,619 business owners market their businesses, I can tell you: People are people, but there are definitely generational differences in how they respond to the various marketing approaches.

Here are some proven marketing tips for reaching every generation.

Baby Boomers: Build trust and stay consistent

Baby Boomers, born between 1946 and 1964, control over half of all U.S. household wealth, holding over $82 trillion in assets. The majority still prefer traditional advertising, like TV, radio and direct mail.

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