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Apple overhauls App Store fees in the EU with new unified terms

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Why This Matters

Apple's overhaul of its App Store fee structure in the EU aims to create a more transparent and simplified system, potentially reducing costs for developers and fostering a more competitive app ecosystem. This move responds to regulatory pressures and signals a shift towards more developer-friendly policies, which could influence industry standards and consumer choices across Europe.

Key Takeaways

After announcing changes to App Tracking Transparency in Europe, Apple has now unveiled a simplified App Store commission structure for developers in the region. Here are the details.

Apple revamps EU business terms for app developers

Apple recently announced eight changes to the App Tracking Transparency feature in Europe, following an investigation by a German antitrust regulator.

Now, the company has announced a new commission structure for the region that will take effect on October 1, including cutting its link-out commission to 15% and replacing the controversial Core Technology Fee with a 5% Core Technology Commission.

The move comes a little more than a year after Apple announced sweeping changes to the App Store in the EU, introducing an elaborate set of rules you can read more about here.

Here’s Apple:

Under this new model, Apple will charge a commission on the sale of digital goods and services. The Core Technology Fee, a per-install fee for developers that achieve extraordinary scale, will be replaced by the Core Technology Commission, a simple 5 percent commission on digital transactions in apps distributed outside the App Store. The new terms also eliminate the initial acquisition fee and store services fee.

Apple is also announcing new terms for App Store commission rates, alternative app payments, and apps distributed through alternative marketplaces or the web.

The new terms are:

For App Store apps using Apple In-App Purchase , the commission will be 26 percent. For the vast majority of developers, including those in the App Store Small Business Program, Mini Apps Partner Program, or Video Partner Program, and for auto-renewing subscriptions after their first year, it will be 15 percent.

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