GoKawiilIngvar Kamprad, founder of IKEA, had a hard time remembering numbers and numbers, so instead he decided to name his products. Naming products started as a practical solution, but over time it has become an important part of our identity and expression at IKEA.
Our naming method
To ensure consistent use of names
We work purposefully to create a strong and unique identity for IKEA. Everything we do – including naming our products – helps us build and strengthen IKEA as a brand. That's why we follow two simple rules:
We use Swedish names for our products.
The product names reflect our Swedish identity, Småland's heritage and our values. They make IKEA unique and contribute to a sense of playfulness. The names are real words and often inspired by Swedish places, nature, emotions or everyday expressions – and follow a clear categorization system. For instance:
Sofas → Swedish place names
Bookshelves → men's names
Children's products → animals and nature
To be used as a product name, it must:
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