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We lab-tested 7 TVs for color accuracy - and the winners weren't Sony or Samsung

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Why This Matters

This lab test reveals that the most accurate color reproduction in TVs isn't always from the most well-known brands like Sony or Samsung, but from models like LG's C6 and Hisense U8. These findings highlight the importance of precise color calibration for consumers seeking the best viewing experience and push manufacturers to prioritize color accuracy in future models.

Key Takeaways

Matthew Murray/ZDNET

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The first commercial TVs were five to seven inches long and displayed grainy black-and-white pictures. Now, the best TVs can reach a whopping 98 inches (or more) and feature color technology that creates rich, realistic images with individual pixels, AI processors, and even ambient light adaptation to make your movie nights feel immersive.

Also: The best TVs: Expert tested

TVs are only getting better and better in color and picture every year, so we decided to put them to the test. ZDNET tested seven flagship TVs from popular brands like Samsung, LG, and TCL in our Louisville-based lab. The lab team's goal was to evaluate each TV's color reproduction in different picture modes using the industry-standard display color calibration software, Calman.

The TVs that stood out above the rest were the LG C6 for the most accurate SDR color reproduction and the Hisense U8 for the most accurate HDR color reproduction. We chose to separate these awards and TVs because SDR and HDR are two distinct picture formats that are calculated slightly differently, so we wanted to designate a winner for each.

How we tested TVs

We tested the TVs in our lab using Portrait Displays' Calman software, the industry standard used by Hollywood film studios, broadcast networks, and more to validate color accuracy. The lab team chose two different ways to test each TV's color: color gamut and color accuracy.

Also: Get better color accuracy on your TV with these simple steps

Color gamut is the amount of colors that the TV is capable of displaying, measured in a percentage of the broadest color gamut (rec.709 for SDR and rec.2020 for HDR). Every color has a numerical designation determined by three different numbers in red, green, and blue. Calman measures where it thinks a perfect red should be, for example, and measures where the TV's closest approximation is relative to that, as shown in the image below.

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