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R&D must be on the offensive

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Why This Matters

This article highlights the shift in R&D strategies driven by AI, emphasizing the need for companies to adopt a more proactive and responsive approach to stay competitive. For consumers, this means faster innovation and better products tailored to their needs. For the tech industry, it underscores the importance of leveraging AI to transform traditional R&D into a dynamic, market-responsive process.

Key Takeaways

AI is turning product development into the way companies learn, respond, and win market share. For most of the last 30 years, R&D sat deep inside the company.