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Genesis GV90 SUV Debuts With Coach Doors, 310-Mile Range

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Why This Matters

The Genesis GV90 introduces groundbreaking features like the Neolun Arch Gate coach doors with independent opening and a versatile lounge interior, highlighting innovation in luxury electric SUVs. Its advanced platform and design enhancements demonstrate Hyundai's commitment to combining style, functionality, and cutting-edge technology, setting new standards in the premium EV market. This development signals a shift towards more flexible, luxurious, and user-centric electric vehicles for discerning consumers and the industry alike.

Key Takeaways

Genesis, the luxury wing of Hyundai Motor Group, pulled back the curtain on the all-new GV90 and GV90 Neolun at an event on Wednesday evening in San Francisco. The full-size SUV will serve as the brand’s flagship, riding on a bespoke variation of HMG’s EV platform with the company’s largest-capacity battery to date and a dramatic set of coach doors that open wide onto a cabin that transforms into a lounge when parked.

Genesis’ new flagship arrives in two configurations: the GV90 has familiar, front-hinged rear doors, but the star of the show is the GV90 Neolun, with its Neolun Arch Gate coach doors — rear-hinged doors on both sides that swing backward, opening onto a large, pillarless portal into the cabin.

Neolun Arch Gate coach doors

Coach doors aren’t new — they’re a hallmark of Rolls-Royce, and have shown up on quirky utility vehicles of all shapes, sizes and prices — but they’ve always meant structural compromises: either a B-pillar sits in the middle of the opening, or the doors overlap to make up for the missing pillar, meaning you usually can’t open the back doors without popping the fronts first.

When parked, the motorized front seats swivel 180 degrees to create a lounge area in the rear. Genesis

Hyundai says the Neolun Arch Gate is the world’s first coach-door setup with independently opening doors and no center pillar, so owners get a large, unfettered opening without having to shuffle doors in the wrong order. Neolun also features motorized swiveling front bucket seats that rotate 180 degrees to face into the cabin, turning the interior into a lounge-like, face-to-face space for socializing or business while parked or charging, activated by a button on the door trim.

The hidden-B-pillar trick is made possible in part by the GV90’s Electric Mobility Prime platform — presumably a bespoke variation of HMG’s Electric Global Modular Platform — structural frame beneath the cabin floor that protects the battery and provides chassis rigidity, reducing the load on the body pillars. The hoop around the door aperture is also reinforced with a hidden roll-cage structure that is 1.5 times thicker than the conventional body structure, retaining crashworthiness and rollover safety.

With a stiff platform on which to work, Genesis also developed a new dual-motion hinge mechanism for the rear doors: it first slides the door slightly outward, then rotates it open, allowing the doors to operate independently of the fronts and giving rear-seat passengers more room to get in and out.

The new GV90 will also be offered with standard, front-hinged rear doors. Genesis

HMG’s biggest battery yet

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