GoKawiilThe team at Patreon, the membership platform for creators, has been building like crazy and is now revealing the result. On Thursday, the company debuted dozens of new features to help creators get discovered, build their community, learn from insights, and more.
Patreon says its roadmap is meant to reflect the core philosophy that today’s internet has failed creators by prioritizing fleeting engagement over genuine community, making it hard for creators to be fairly paid.
“The current version of the web is a failed promise for creators and fandoms. As creators, we can’t even reach our followers on the platforms anymore,” wrote Patreon CEO Jack Conte in an announcement about the new features. “Social media has created mass polarization, addiction, and made it increasingly difficult to build a creative community and business. I refuse to believe that this is the best or only way that the internet can work for creators and fans. I believe it can and should be better,” he added.
Patreon’s changes, however, acknowledge the role that short-form video platforms, like TikTok or Reels, play in helping creators find an audience.
To make that discovery easier, it’s rolling out a feature on iOS called Clips, which will turn creators’ videos into short, shareable clips. These can be downloaded and shared off-platform, as on TikTok, or posted as Patreon’s own short-form post format, known as Quip.
Image Credits:Patreon
Plus, creators will be able to leverage new tools that offer potential fans more previews of their work.
The tools, which are still in early testing, include suggested video previews, which will pull out the most engaging parts of their paid videos, and another that lets creators quote snippets of their longer written posts into Quips. The video previews can be shown to fans who are weighing whether or not to pay to unlock the content or subscribe to a membership, while the text-based, quote Quips can be shared as previews to the Home feed, offering creators more exposure.
Image Credits:Patreon
Native video and Quips are also now rolling out to creators of adult (18+) content.
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