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ZDNET's key takeaways
Reports indicate Sonos is readying new hardware as soon as this fall.
Also expected is a major AI-powered upgrade to Sonos Voice Control.
An upgraded voice assistant is necessary to compete with smarter assistants like Gemini and Siri.
After releasing new hardware this year -- such as the Sonos Play and Amp Multi -- and trickling out app redesigns, Sonos is making it clear that it's returned in full force. Sonos CEO Tom Conrad said on an earnings call that AI will be a focal point of the company's comeback, as reported by Bloomberg.
Also: I tested Sonos' new beta features on iOS and Android - how to opt in and what to expect
FCC filings point to Sonos readying the Sonos Ace Ultra headphones and a potential successor to the Sonos Beam (Gen 2). With new hardware and robust AI integration in mind, I have some ideas about what Sonos could unveil this year, and it's exciting to think about.
Ace Ultra as a hub controller
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