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Key Takeaways Herrera founded EHVM Apps Capital last year, drawing on her mobile apps background.
The founder emphasizes the value in meeting potential clients in person whenever possible.
With half a billion in active deal management, Herrera is eyeing an exciting future for the firm.
This as-told-to story is based on a conversation with 27-year-old Evelin Herrera, founder and CEO of EHVM Apps Capital, an M&A firm working exclusively with mobile app businesses. Founded in 2025, EHVM Apps Capital closes up to 25 mobile app M&A deals a month. Currently, the firm manages about $500 million in active deal value. The piece has been edited for length and clarity.
Image Credit: Courtesy of EHVM Apps Capital. Evelin Herrera.
I worked in apps for five years, doing both marketing and business development, so I got to know different players in the industry by attending conferences and talking with companies nonstop. Also, I never had a home base; I had an Excel sheet of all the companies that I wanted to meet on Earth, about 30,000. I wanted to travel and meet as many as possible. Eventually, that led to meeting very high net worth individuals. One of them asked me if I could get him some companies to buy in the mobile app industry because he didn’t know anyone. That’s how my business started.
M&A: The chance to become a millionaire faster
With M&A, from day one, it was a different connection with founders — because it’s giving them the chance to become millionaires or multi-millionaires. It’s different from raising VC, where maybe you can achieve success 10 years from now. In M&A, you can close the chapter and materialize your success tomorrow or six months from now. M&A for consumer tech wasn’t as well-known. Everyone saw consumer tech more like You can only achieve a big exit if you’re Spotify. But actually, if you’re a small music app, you can also secure a really good exit.
The business is fully bootstrapped. I had some savings from my previous full-time job, and that was it. We have two full-time employees in addition to freelancers and consultants.
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