GoKawiilFirst look: Widely regarded as China's homegrown YouTube alternative, video-sharing platform Bilibili has rekindled its global ambitions, launching a new mobile app for international markets. The company has also removed the strict identity verification requirements that often prevented global users from accessing its content.
The international Bilibili app is currently available on Android, with an iOS version expected soon. The company is also reportedly working on an English-language website that will offer content from popular creators.
New job listings on LinkedIn and marketing materials distributed to influencers also suggest the company has started hiring in the US, Europe, Japan, and other key markets.
– bilibili Creator Hub (@bilibili_create) August 19, 2026
According to the job listings, Bilibili is hiring community managers in Los Angeles, London, Mexico City, São Paulo, Istanbul, and Tokyo. Another job listing, for a Singapore-based position, revealed that the company is developing "AI-powered content moderation systems" for the international platform.
In a post on a newly created X account, Bilibili confirmed its international expansion plans but did not reveal a timeline for the official launch. In another post, the company stated that both the Chinese and global versions will offer the same content, but noted that the global version will offer "better localization & easier sign ups" for international users.
– bilibili Creator Hub (@bilibili_create) August 19, 2026
The global version of the Bilibili app uses a pink color scheme, with a small globe icon in the top-left corner of the app icon to distinguish it from the Chinese version.
As part of its global ambitions, Bilibili has been urging popular global influencers, including MrBeast, to upload their content to the existing Chinese-language platform, which the company says has more than 376 million monthly active users.
The company has already taken several steps to make its platform more accessible to international visitors. For starters, it has quietly dropped the identity verification process that required users to provide a passport or ID document to upload content.
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