Nvidia customers reportedly warned about AI-related price hikes

Jensen Huang, chief executive officer of Nvidia Corp., speaks to members of the media following the company's "Japan AI Ecosystem" reception in Tokyo, Japan, on Thursday, July 16, 2026.

Nvidia plans to hike prices for some of its largest customers, Bloomberg News reported Saturday.

The chipmaker is set to increase the cost of servers containing its artificial intelligence chips, including Vera Rubin and Grace Blackwell, by more than 15% in many cases, according to the outlet. The price gains will reportedly depend on the chip generation and memory configurations.

Customers can expect the price increase to take effect on systems shipped next year, Bloomberg said.

Nvidia has been facing the soaring costs of memory chips, which are essential for its GPUs and systems.

Read the full Bloomberg report here.