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Firefox Announces Free VPN and 'Startpage' Search Engine Rolling Out to Android, iOS - Plus GeForce NOW Support

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Why This Matters

Firefox's latest update enhances user privacy and control by introducing a free built-in VPN available across multiple platforms and expanding access to the privacy-focused Startpage search engine. These features reflect a growing industry focus on user privacy and customizable browsing experiences, offering consumers more secure and private options. The rollout signifies Mozilla's commitment to empowering users with greater control over their online data and search preferences.

Key Takeaways

Firefox 154 "brings a number of usability improvements," writes PC World:

The free built-in VPN, introduced with Firefox 149, continues to offer a selection of virtual locations — temporarily extended to 28 countries until the end of August... The free VPN is currently available to Firefox users in the US, Canada, the UK, France, and Germany. In addition, the free VPN can now also be used in Firefox for Android (rolling out gradually) with iOS to follow soon.

Firefox 154 also begins adding the privacy-focused search engine Startpage to its address-bar search options for desktop users in Germany, France, Austria, Switzerland, and the Netherlands (the home markets for the Netherlands-based search engine). And Startpage is also coming soon to Android and iOS. "When so much of the web experience is decided by a handful of very large companies, a search option that's private by design and European by origin isn't a small thing," explains a Mozilla blog post, with Ajit Varma, Head of Firefox, saying this now gives millions of people in Europe one-click access to "real results, zero profiling, AI-free."

Queries aren't stored or linked to you, and there are no AI answers pushed above your search results. In fact, there's no AI at all. Based in the Netherlands, Startpage built its product around a simple idea: great search and personal privacy can go hand in hand... Firefox users were choosing Startpage long before today — to the tune of more than a billion searches a year, every one of them required some assembly: an extension, a manual setting, a workaround... Startpage ranks among the most-requested search engines in the Firefox community. When demand is this clear, our job is to remove the friction...

Most browsers have already decided how you're going to search. Firefox hasn't. Pick your search engine, control what happens to your queries, decide who sees data about you, even turn AI on or off. It should always be your call. Not everyone wants the same thing from search, and a browser shouldn't pretend they do.

"Firefox has always been the browser for people who want to make their own decisions about the web," said Startpage President Stewart Marlborough, "which makes it a natural home for private search."

Nvidia's GeForce NOW cloud-gaming platform is also now officially supported on Firefox, expanding access across even more devices," according to a Nvidia blog post:

Members can outfox big downloads and jump into high-performance PC gaming directly from the browser — no waiting on lengthy game installs or updates. The experience delivers GeForce RTX-powered performance at up to 1440p and 120 frames per second for GeForce NOW Ultimate members. Simply download the latest version of Firefox, head to play.geforcenow.com and start playing. The cloud handles the heavy lifting, so games are ready to play without taking up valuable storage space on the device. Firefox joins Chrome, Edge and Opera in supporting GeForce NOW on Windows browsers.

Mozilla's own blog post even includes an animation of the Firefox mascot playing games:

Gamers put real effort into making their rigs their own, and Firefox gets that. Users can choose themes, custom colors, and tab settings to customize their setup, instead of sitting there like just another window. We also know online gaming doesn't happen in just one window. It's social and sometimes spontaneous. With Firefox, you can have a Discord call running in Split View, a guide open in another tab, or Reddit pulled up between matches. Then go full screen when you're ready to play, no need to switch browsers to stream games.

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