The sale event of the summer is here, and the Amazon Prime Day Kindle deals (and other Amazon device deals!) are ones you can count on being great to shop. As someone who tests Amazon gear for a living—Echo speakers, Kindles, Amazon's smart plugs, you name it—I'm always tracking what in Amazon's lineup is worth buying. I have a ton of favorites, from the best of the best, like the Kindle Paperwhite and Echo Show 8, to the Kindle Scribe and Echo Spot.
It's the perfect time to shop all of those and more. Not only is everything in this guide WIRED-tested and WIRED-approved, but it's on sale right now. Need more deals? Try our Best Amazon Prime Day Deals roundup and Prime Day liveblog.
Updated 4:20 PM ET July 8, 2025: We've added deals on the Kindle Colorsoft, Echo Dot (5th Gen), and Echo Hub to this story.
WIRED Featured Deals
Best Kindle Deals
A Kindle You Can Write On
This is my personal favorite Kindle. Maybe I'm biased because I love a digital notebook just as much as an e-reader, and since I'm a big reader on Kindle Unlimited and through my Libby app, using the Kindle Scribe (8/10, WIRED Recommends) easily bundles all my most-used features into a single device. It's easy to sketch out notes and random ideas in the notebook section, and the screen is nice and large to enjoy reading my latest book of choice. The battery also lasts nice and long—in the months I've had it, I've charged it maybe three times.
A Colorful Kindle
If you’re looking for a color e-reader but don't want to spend too much, good news: the Kindle Kindle Colorsoft (7/10, WIRED Review) is on sale right now for Prime Day. It’s the first-ever Kindle with a color screen, letting book covers and illustrations shine. The Colorsoft has run into some issues with performance and the trade-in program, so I’d recommend buying one new without trading in your old Kindle. Right now is a perfect time since it’s on sale.
A Kindle for Kids
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