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ESPN raises prices on Select, Unlimited plans and Disney+/Hulu bundles

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GoKawiil Brief

ESPN is increasing subscription costs starting September 17, with ESPN Select rising to $14/month and ESPN Unlimited to $32/month. Several Disney+ and Hulu bundles that include ESPN Select are also going up by $2-3 per month, though ESPN Unlimited bundles remain unaffected.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

This marks the first price hike for ESPN's streaming tiers since the service overhauled its strategy last year, signaling that the new direct-to-consumer model is following the same inflationary path as traditional cable. Combined with recent increases from Peacock and Apple, it shows streaming services broadly are testing how much price sensitivity subscribers actually have.

Key Takeaways
Worth a Look

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Source: 9to5mac.com — Chance Miller, 2026-08-24

Published there as: “ESPN streaming prices are going up, including Disney+ and Hulu bundles”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.