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Streaming keeps getting more expensive: all the latest price hikes
ESPN is hiking the price of its subscription on September 17th, a change that will also impact its bundles with Disney Plus. In a support page spotted earlier by Sports Media Watch, ESPN says its ad-supported Select membership will cost $13.99 instead of $12.99 / month, while its Unlimited plan will rise to $31.99 from $29.99 / month.
The annual ESPN Select plan is also going to $139.99 from $129.99 / year, and the annual Unlimited tier is increasing to $319.99 from $299.99 / year. Meanwhile, Disney Plus bundles with ESPN Select are going up in price as well. Here’s a rundown of the changes:
Disney Plus (with ads), Hulu (with ads), and ESPN Select: $21.99 / month, up from $19.99 / month.
Disney Plus (ad-free), Hulu (ad-free), ESPN Select : $32.99 / month, up from $29.99.
Legacy Disney Plus (ad-free), Hulu (ad-free), and ESPN Select: $27.99 / month, up from $24.99 / month.
Disney Plus bundles with ESPN Unlimited aren’t affected. Last week, Axios reported that about 80 percent of Unlimited subscribers signed up through the bundle with Disney Plus and Hulu.
Though Disney last raised prices across its bundles last year, this is the first increase for ESPN, which rolled out its standalone streaming subscription last August. As part of the launch, ESPN updated its mobile app with a TikTok-like feed of videos and a personalized version of SportsCenter. ESPN also launched multiview in its app on major smart TV platforms.