GoKawiilApple Cuts Over 200 Jobs Across Vision Pro, Siri and AI Teams
Apple is eliminating more than 200 positions, including about 100 roles within the Vision Pro division and another 100 across Siri and AI software groups, according to Bloomberg. The cuts come as Apple scales back its costly in-house immersive video production for the headset, shifting more of that work to third-party developers.
GoKawiil's interpretation of the reporting above, not reported fact.
The layoffs signal that Vision Pro's original vision of studio-produced immersive content hasn't found enough buyers to justify its multimillion-dollar episode costs. Apple's pivot toward smart glasses—minus immersive video or advanced gaming—suggests the company is reallocating resources toward products it sees as more commercially viable in the near term, even as it keeps a future Vision Pro model on the table for 2028.
- Apple is cutting over 200 jobs, split between Vision Pro and Siri/AI teams.
- In-house immersive video production is being scaled back due to high costs and low headset sales.
- Apple's near-term hardware focus is shifting toward smart glasses without Vision Pro's signature features.
Apple Vision Pro — Despite the team shakeup, Apple says Vision Pro and visionOS aren't going anywhere — and it's still the most ambitious spatial computer you can strap on today. Immersive video, floating Mac displays, and hand-and-eye control make it a fascinating look at where computing might head next.
See Apple Vision Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Jon Small, 2026-08-24
Published there as: “Apple’s Vision Pro Was Supposed to ‘Revolutionize’ Work. Now the Company Is Cutting the Team Behind It.”
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