GoKawiilDesigner Fund's Blumenrose: AI website design nearing human-level 'taste'
Ben Blumenrose, co-founder of venture firm Designer Fund and a two-decade design veteran, says AI-generated website design has improved roughly fivefold in the past year. He still notices telltale AI patterns like pill-shaped buttons, floating dashboards and heavy gradients, but expects those distinctions to nearly vanish within six months to a year. Designer Fund has backed Framer, a no-code website design platform, as part of its bet on this shift.
GoKawiil's interpretation of the reporting above, not reported fact.
As AI closes the aesthetic gap with human designers, the value professional designers provide may shift from execution to judgment, curation and the harder-to-automate sense of 'taste.' Investors betting on no-code and AI design tools, like Designer Fund's stake in Framer, are wagering that this convergence will reshape who gets paid to build digital products.
- AI-generated web design has improved about 5x in the past year, per Blumenrose.
- Human designers may become indistinguishable from AI output within six months to a year.
- Designer Fund is investing in tools like Framer that ride this AI design wave.
Refactoring UI by Adam Wathan and Steve Schoger — If AI can now churn out passable layouts, the human edge is taste s and this book is a crash course in it. Refactoring UI breaks down spacing, color, hierarchy, and typography into practical rules you can apply whether you're designing from scratch or editing what a model spit out.
See Refactoring UI by Adam Wathan and Steve Schoger on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-08-24
Published there as: “The remarkably human task of giving AI ‘good enough’ taste”
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