GoKawiilApple may raise iPhone 18 Pro price by only $100, Bloomberg reports
According to Bloomberg's Mark Gurman, Apple is likely to raise iPhone 18 Pro prices by roughly $100, bringing the base model to about $1,199, rather than the steeper $1,299-$1,399 some analysts predicted. That would mirror recent $100 price hikes from Samsung and Google on their flagship phones amid rising memory and component costs.
GoKawiil's interpretation of the reporting above, not reported fact.
Apple has already flagged pressure on its gross margins this quarter, suggesting it plans to absorb some cost increases rather than fully pass them to consumers. A modest hike would also keep iPhone pricing competitive with Samsung while avoiding the sharper price jumps recently seen on Macs and iPads.
- Bloomberg suggests a $100 price bump, not the $200-plus some analysts feared.
- Apple appears to be absorbing some memory and camera cost increases itself.
- Higher-storage iPhone 18 Pro models could still see steeper increases of $150-$200.
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Published there as: “iPhone 18 Pro’s new price might be better than expected”
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