GoKawiilApple's iPhone 18 Pro Line Expected to Cost $100 More, Bloomberg Reports
Bloomberg's Mark Gurman reports that Apple will raise prices by at least $100 on the iPhone 18 Pro and other devices unveiled at its September event, pushing the Pro model to roughly $1,200. The increase is linked to an AI-driven RAM shortage squeezing supply across phones, laptops and consoles, and follows earlier price hikes this summer on select MacBooks, iPads and HomePods.
GoKawiil's interpretation of the reporting above, not reported fact.
A $100 jump would put Apple in line with recent price increases from Samsung and Google, suggesting the entire premium smartphone market is passing component cost pressures onto buyers. Analysts believe Apple's loyal customer base and new leasing-style Upgrade program will cushion the impact, meaning higher prices are unlikely to dent sales even as affordability concerns grow.
- iPhone 18 Pro could start near $1,200, up from $1,100 for the iPhone 17 Pro.
- An AI-driven RAM shortage is squeezing supply across phones, laptops and other devices.
- Apple's ecosystem and financing options may offset consumer pushback despite rising prices.
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See Apple MagSafe Charger on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Alex Valdes, 2026-08-24
Published there as: “Apple Reportedly Will Raise iPhone Prices, but Just How Much?”
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