GoKawiilCNET Survey: 75% of US Adults Uninterested in Buying a Foldable iPhone
A CNET poll of 2,605 US adults found that three-quarters have no interest in purchasing a foldable Apple device, even as rumors point to Apple unveiling its first foldable iPhone, dubbed the iPhone Ultra, at a September event. Analysts expect the device to cost between $2,000 and $2,500, but survey respondents said they'd only be willing to spend an average of $781 on such a phone.
GoKawiil's interpretation of the reporting above, not reported fact.
The gap between Apple's likely pricing and what consumers say they'd pay suggests a foldable iPhone could struggle to find mass-market appeal despite Apple's brand strength. Combined with reported RAM shortages already delaying phone upgrades for many Americans, this signals a tougher launch environment for a premium new product category than Apple has faced with past iPhone releases.
- 75% of surveyed US adults show no interest in buying a foldable Apple device.
- Consumers' average willingness to pay ($781) falls far short of the rumored $2,000-$2,500 price tag for the iPhone Ultra.
- A RAM shortage is already affecting phone upgrade plans for 41% of US adults, adding another headwind for new hardware adoption.
Source: cnet.com — Dashia Milden, 2026-08-25
Published there as: “CNET Finds 75% of US Adults Couldn’t Care Less About a Foldable iPhone”
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