GoKawiilApple could release its first foldable iPhone in a few weeks at the company’s annual September event (which could be Sept. 9). The late summer showcase is usually Apple’s big reveal for new hardware. The center of attention could be the rumored iPhone Ultra, Apple’s first foldable.
Analysts say the phone could be dubbed the iPhone Ultra (previously nicknamed the iPhone Fold and iPhone Flip). It’s expected to be a tiny iPad that folds in half, into a regular-size iPhone when closed. Rumors suggest Apple’s folding phone will feature a wide book-style fold, similar to the original Google Pixel Fold and the recently released Samsung Galaxy Z Fold 8, which has a folding display with the same aspect ratio as an iPad.
The iPhone Ultra could also have two rear-facing and a single front-facing camera that works whether it’s folded or not, and come with Apple’s usual features and services. Analysts expect the phone to cost between $2,000 and $2,500, which is on par with, if not a little higher than, rival folding phones from Motorola, Google and Samsung.
However, most US adults say they aren’t interested in buying a new foldable phone.
A CNET survey that polled 2,605 US adults found that 75% aren’t interested in buying a foldable Apple device. Even if they bought one, they wouldn’t shell out thousands of dollars for it.
Key takeaways
Three out of four US adults (75%) are indifferent about buying a foldable Apple device, such as the rumored Apple iPhone Ultra.
US adults would spend an average of $781 on an Apple foldable device, which is a stark contrast to what analysts say the phone could cost (and $48 less than the base model iPhone 17).
The RAM shortage is affecting nearly half (41%) of US adults’ plans to upgrade their phones. Some are holding onto their current devices longer than originally planned.
Most US adults don’t want a foldable iPhone
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