GoKawiilA pro-Israel messaging website badged with the name of a thinktank that does not exist has published more than half a million words in nine days, built on a commercial platform that promises to optimize content so that AI chatbots will cite it.
The site gives Israel’s position on subjects including the torture of Palestinian prisoners, Israeli war crimes and whether Israel has deliberately starved Palestinians in Gaza, all presented as neutral research.
The New York media production company Piro Inc filed the site with the US justice department this month under the Foreign Agents Registration Act (Fara), a 1938 law that requires anyone working for a foreign government to formally disclose it, as material it distributes for the Israeli government.
The site publishes in the name of the Hanover Institute for Public Policy, which apparently does not exist as a legal entity in any jurisdiction, has no physical address, and carries no named staff and no bylines on any of its reports. Its own terms of use are governed by the laws of “the state in which the Institute is established”, which they decline to name.
The existence of the site was first reported on 14 August. Since then the institute has added a page headed funding, which states: “An earlier version of this page said the Institute operated without external funding, and that was true when it was written.”
The site is one part of a broader effort, financed by tens of millions of dollars from the Israeli government and routed through third parties including the European advertising group Havas Media, to prime chatbots to make Israel’s arguments for it. A contract between Havas and another American firm working on the campaign commits it to the “deployment of websites and content to deliver GPT framing results on GPT conversations”.
The Guardian contacted Piro Inc, Havas Media and the Israeli government advertising agency LaPam for comment. Comment was also sought via a contact email address published on the Hanover Institute website.
It comes at a point when Israel’s standing in US public opinion has collapsed, and when Israeli officials have begun briefing media outlets that money spent on so-called “Hasbara” efforts at public diplomacy overseas has been wasted.
The site
According to a Guardian analysis, between 6 and 14 August the Hanover Institute published 124 reports totaling more than 560,000 words, an average of about 4,500 words each. On 12 and 13 August alone it produced 73 reports, amounting to almost 354,000 words in two days. Nothing has been published since the first reports about the Hanover Institute.
... continue reading