GoKawiilApple sets September 9 event, foldable iPhone expected
Apple has scheduled its 'Surprise and Shine' event for September 9, streamed via its website, Apple TV, the Developer app and YouTube at 10 a.m. PT. The event is expected to introduce new iPhone hardware, including a possible foldable iPhone and updated iPhone 18 Pro models, and will mark incoming CEO John Ternus' first public appearance in the role.
GoKawiil's interpretation of the reporting above, not reported fact.
A foldable iPhone would be Apple's biggest hardware shift in years, but leaked pricing between $2,000 and $2,500 far exceeds what most consumers say they'd pay, raising questions about mainstream adoption. The event also signals a leadership transition at Apple, with Ternus stepping into the CEO spotlight for the first time.
- Apple's September 9 event may reveal a foldable iPhone alongside iPhone 18 Pro models.
- Rumored foldable pricing of $2,000-$2,500 vastly exceeds consumer willingness to pay, per CNET survey data.
- Incoming CEO John Ternus is expected to make his first public appearance in the role.
Apple TV 4K (streaming box) — The simplest way to watch Apple's September keynote live in your living room — the Apple TV app streams the event the moment it starts, no laptop needed. It also doubles as your everyday streaming hub with AirPlay from your iPhone, so any new hardware Apple unveils will plug right into it.
See Apple TV 4K (streaming box) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Zachary Mcauliffe, 2026-08-26
Published there as: “How to Watch Apple’s ‘Surprise and Shine’ Event in September”
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