GoKawiilCNET Group Launches Month-Long Retrospective Ahead of Apple's Sept. 9 Event
CNET, Lifehacker, Mashable, PCMag, PopSci and ZDNET are jointly publishing a September-long series called 'Apple a Day,' revisiting decades of their own coverage of Apple milestones, from the 2005 Intel chip switch to the 2015 Apple Watch debut. The campaign coincides with Apple's upcoming September 9 event and includes a 'Big Guessing Game' contest offering a new Apple Watch as a prize.
GoKawiil's interpretation of the reporting above, not reported fact.
The retrospective underscores how deeply intertwined tech journalism has become with Apple's product cycle, using historical coverage to build anticipation for future announcements. It also shows media outlets leveraging nostalgia and engagement contests to drive traffic around major corporate events.
- Six CNET Group brands are running a daily 'Apple a Day' series throughout September.
- The series revisits past Apple coverage, including the 2005 Intel switch and 2015 Apple Watch launch.
- A companion contest offers readers a chance to win an Apple Watch tied to Apple's Sept. 9 event.
Apple Watch Series 10 — The article traces Apple's biggest moments, including Tim Cook's "one more thing" Apple Watch reveal — and the Watch has only gotten better since. The latest Series model is the natural pick if you want to own a piece of that lineage before the next fall event shakes things up.
See Apple Watch Series 10 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Peter Butler, 2026-08-26
Published there as: “All the Times Apple Changed the World, We’ve Been There Reporting”
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