GoKawiilXbox chief executive Asha Sharma says the gaming giant needs to be "thinking about" affordability for its next-generation console, amid a "crisis" in computing prices.
In an interview with the BBC, she said rising hardware costs partly driven by AI spending mean firms need to find ways to make gaming affordable.
She also revealed gamers will soon be able to get digital versions of many of the physical games they currently own, potentially meaning their old games can be played on future Xbox consoles without having to put a disc in a drive.
"I know players love physical media, and I know there's a lot of benefits in digital media, and I want to make sure people have a choice," Sharma said.
Currently, digital games can be downloaded online and played across Xbox consoles or PCs.
But some players prefer discs, with one of the main benefits being they can be bought and sold second-hand.
The topic has proven controversial, with Sony announcing new PlayStation games will no longer be released on discs from January 2028, and the hotly-anticipated Grand Theft Auto VI similarly launching without a physical disc.
"There are stacks of games on everybody's shelves," Sharma said.
"We're announcing the ability for players for 1,000 titles with physical discs to be able to have a digital entitlement."
If a disc is sold second-hand, the digital rights would transfer over to the new owner.
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