GoKawiilSalesforce and Anthropic on Wednesday expanded their strategic partnership and unveiled "Claudeforce," a new way for salespeople to access critical data directly from inside Anthropic's Claude chatbot.
Claudeforce is launching as a plugin with 37 pre-built sales skills that will allow Claude users to compose emails, update records and take other relevant actions, according to a release. The companies said they plan to introduce more integrations across Claude, Salesforce and its messaging platform Slack in the future.
"It's really a first in the industry," Salesforce CEO Marc Benioff told CNBC's Jim Cramer on Wednesday. He was joined by Anthropic CEO Dario Amodei in a joint interview at the top of Salesforce Tower in San Francisco. "It's completely exciting. I think that this is the way all enterprise systems are going to run in the future."
Wednesday's announcement marks the first time that Salesforce has ever added its "force" suffix to the end of another company's product name.
Salesforce and its software peers have been under pressure as investors question whether AI tools from companies like Anthropic and OpenAI will replace them. Salesforce shares are down about 22% this year after dropping 20% in 2025. The Nasdaq, meanwhile, is up about 35% since the end of 2024.
Shares of Salesforce rose 12% in extended trading on Wednesday, after the company announced the partnership and reported fiscal second quarter results that beat Wall Street's expectations.