Skip to content
Tech News
← Back to articles

The First Black Woman to Co-Found a Unicorn Startup Breaks Down Her Business Advice: ‘When I Tried to Be Less Nice I Sounded Ridiculous.’

read original more articles
Why This Matters

Julia Collins' journey as the first Black woman to co-found a unicorn startup highlights the importance of authentic leadership and perseverance in the tech industry. Her success underscores the growing diversity and innovation in entrepreneurship, inspiring future founders to pursue impactful ventures. Her focus on sustainability through Planet FWD also emphasizes the increasing role of tech in addressing climate challenges.

Key Takeaways

Listen to this post

Key Takeaways Collins co-founded automated pizza parlor Zume Pizza, which hit unicorn status in 2018.

She left the company to focus on Planet FWD, a sustainability platform for brands.

Collins has raised more than $500 million in venture capital and extols authentic leadership.

“ I’ve always been deeply interested in how businesses come to life,” says Julia Collins, a serial entrepreneur based in San Francisco, California. “This is something that was taught to me through my family. My grandparents and parents were entrepreneurs. So I didn’t even think there was anything special or different, let alone strange, about wanting to be someone who built my own business.”

Image Credit: Courtesy of Planet FWD. Julia Collins.

Over the years, Collins, who holds an MBA from Stanford University, has raised more than $500 million in venture capital and built companies spanning hospitality, consumer products, robotics, artificial intelligence and climate technology.

In 2015, Collins and Alex Garden co-founded Zume Pizza, a venture-backed Silicon Valley startup focused on the automated production and delivery of pizzas. She became the first Black woman to co-found a unicorn company when Zume surpassed a valuation of $1 billion in 2018.

That year, Collins left Zume to found Planet FWD, a sustainability platform helping brands measure, reduce and report their carbon footprint.

Entrepreneur sat down with Collins to learn more about her business journey and the advice aspiring entrepreneurs can take into their own.

... continue reading