GoKawiilOpenAI brings ChatGPT ads to Free and Go tiers in India
OpenAI announced it will begin showing advertisements to users of ChatGPT's Free and Go subscription plans in India, starting with roughly 50 brands via partnerships with ad agencies WPP and Omnicom. The company plans to launch a self-serve ad manager next month, requiring a minimum daily budget of about ₹725 ($7.60) for marketers to run campaigns.
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India represents OpenAI's largest user base outside the US, with over 100 million weekly active users, many on unpaid or low-cost tiers, making it a key testing ground for monetization beyond subscriptions. As OpenAI eyes a possible IPO and reports rising quarterly revenue, ads offer a scalable way to generate income from free users without pushing them toward paid plans, following similar rollouts already underway in the US and Europe.
- OpenAI will show ads from about 50 brands on ChatGPT's Free and Go tiers in India
- A new ad manager launching next month will let marketers set campaigns with a minimum ₹725 daily budget
- The expansion follows earlier ad rollouts in the US and Europe as OpenAI seeks new revenue ahead of a possible IPO
Co-Intelligence: Living and Working with AI" by Ethan Mollick — If ChatGPT is becoming ad-supported infrastructure for hundreds of millions of people, it's worth understanding how to actually get value out of these assistants. Ethan Mollick's book is a practical, readable guide to prompting and working alongside AI models day to day. A great companion for anyone spending hours in ChatGPT's free or Go tier.
See Co-Intelligence: Living and Working with AI" by Ethan Mollick on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Ivan Mehta, 2026-08-27
Published there as: “OpenAI to start showing ads on ChatGPT’s free and Go tiers in India”
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