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Google launches Pokémon Sleep special-edition Fitbit Air

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Why This Matters

The Pokémon Sleep special-edition Fitbit Air highlights the growing integration of gaming and health tracking, appealing to both Pokémon fans and tech consumers. It underscores the trend of personalized wearables and the expanding ecosystem of health and entertainment convergence, especially during Pokémon's 30th anniversary. This development showcases how tech companies are leveraging popular franchises to enhance user engagement and drive wearable sales.

Key Takeaways

is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.

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The latest special-edition of Google’s Fitbit Air is inspired by the Pokémon Sleep game, with a “Sleepy Blue” band emblazoned with a snoozing Pikachu. It’s not exactly Snorlax blue, but matches the classic blue and gold of a Pokémon card pretty closely. The special-edition is available to preorder now for $129 and starts shipping September 15th. It’s arriving as Pokémon celebrates its 30th anniversary this year, with a special-edition collection of playing cards set to launch the same week.

This isn’t the first wearable that can connect with Pokémon Sleep — the sleep tracking app supports dozens of wearables from Apple, Google, Garmin, and Samsung. The game lets you collect pokémon around a virtual campsite while also tracking your sleep stats. With the Pokémon Fitbit Air you can do that while wearing a Pikachu on your wrist and integrating your Google Health data, but you can also “play” Pokémon Sleep without using a wearable at all.

The Pokémon Sleep Fitbit Air is the first special-edition of Google’s screenless wearable since a Stephen Curry version that launched earlier this year. The base version without a special edition band costs $99.