GoKawiilX launches NFL Gametime, a dedicated football feed through 2027 Super Bowl
X has rolled out a new feed called NFL Gametime, sitting alongside the For You and Following tabs, offering real-time scores, play-by-play data, league news and creator commentary. The feed is live now and will run through the 2027 Super Bowl, built around a static GameTime hub for tracking games.
GoKawiil's interpretation of the reporting above, not reported fact.
The launch comes as X struggles to retain advertisers following controversies involving Elon Musk and its Grok chatbot, plus an ongoing lawsuit over AI-generated CSAM. The NFL has been one of the platform's most loyal partners since 2013, even restricting teams from launching accounts on rivals like Bluesky, making this deep feature integration a signal of how much X is leaning on that relationship to stabilize its business.
- NFL Gametime is a new dedicated feed on X active until the 2027 Super Bowl.
- It offers live scores, play-by-play data, league news and creator commentary via a GameTime hub.
- The NFL has backed X since 2013 and restricts teams from official accounts on rival platforms, even as X faces advertiser backlash.
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Published there as: “X and the NFL have teamed up to launch a dedicated football feed”
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