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How to watch Apple’s September event: iPhone 18 Pro, iPhone Ultra, more

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Why This Matters

Apple's September event is a pivotal moment for the tech industry, showcasing innovative updates to flagship products like the iPhone 18 Pro, Apple Watch, and new smart home devices. These announcements not only set the tone for the year's tech trends but also influence consumer expectations and industry competition. Staying informed about these launches helps consumers and industry players anticipate the latest advancements and market shifts.

Key Takeaways

Apple has announced September 9 as the date for its iPhone launch event, with a tagline: ‘Surprise and shine.’ Here’s how to watch the September event live, and a roundup of new products rumored to debut.

iPhone 18 Pro ‘Surprise and shine’ event: How to watch live on September 9

Apple has set the date for its biggest event of the year, and the product launch that kicks off John Ternus’s CEO era.

The iPhone 18 Pro event will happen September 9 at 1:00 p.m. ET / 10:00 a.m. PT.

Press are invited to an in-person viewing at Apple Park, but the event will be streamed live for viewers around the globe. We’re expecting a pre-recorded video, as has become Apple’s norm.

You can watch the ‘Surprise and shine’ September event in several ways:

What’s coming at the September event? iPhone 18 Pro, iPhone Ultra, new Apple Watch models, more

We’re expecting a packed slate of new products at Apple’s September 9 event. Here’s everything rumored to be coming:

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