Sony launches Bravia 6, a budget OLED TV to rival LG and Samsung midrange sets
Sony has officially unveiled the Bravia 6 OLED, a more affordable model positioned beneath its Bravia 8, 8 II, 9 II and 7 II lines. It ranges from 48 to 83 inches, runs Google TV with Gemini support, and includes a 120Hz panel, Dolby Vision, Dolby Atmos, DTS:X, and four HDMI 2.1 ports. Prices span $1,300 for the smallest size to $4,000 for the 83-inch model.
GoKawiil's interpretation of the reporting above, not reported fact.
This move puts Sony in direct competition with LG's C6 and Samsung's S90H, two of the most popular midrange OLEDs, signaling Sony wants a stronger foothold outside the premium segment. The inclusion of four HDMI 2.1 ports hints the set could support Dolby Vision 2, though Sony hasn't confirmed the chipset, leaving open questions about its future-proofing.
- Sony's Bravia 6 OLED targets the midrange market against LG C6 and Samsung S90H.
- Pricing starts at $1,300 for 48 inches and goes up to $4,000 for 83 inches.
- The TV features Google TV with Gemini, a redesigned remote, and possible Dolby Vision 2 support.
Sony Bravia 8 II OLED TV — If the new Bravia 6 has you eyeing a Sony OLED, the step-up Bravia 8 II is the premium sibling in the same lineup, with Sony's picture processing, Google TV, and Dolby Vision and Atmos support. It's a great pick for movie nights and next-gen console gaming alike.
See Sony Bravia 8 II OLED TV on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — John Higgins, 2026-08-27
Published there as: “Sony finally has a cheaper OLED to compete with midrange Samsung and LG TVs”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.