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Sony’s New Bravia 6 TVs Take On Entry-Level OLEDs

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Why This Matters

Sony's new Bravia 6 OLED TVs introduce a more affordable entry point into OLED technology, making high-quality picture and smart features accessible to a broader audience. This move could intensify competition in the mid-range OLED market, encouraging other manufacturers to innovate and lower prices. Consumers benefit from increased options that balance performance and affordability, expanding OLED adoption beyond premium segments.

Key Takeaways

Sony OLEDs have been great, but one thing they are not is cheap. Enter the new Bravia 6 OLED, which aims to compete with TVs like the LG B6, and starts at $1,300.

Also read: Best TVs of 2026

The “entry-level” Bravia 6 features a wide-angle 4K OLED panel with Sony’s Triluminos Pro engine and support for Dolby Vision. To give you an idea of the differences in price, the 65-inch Bravia 6 at $2,000 costs the same as the LG’s B6, while the equivalent Sony Bravia 8 II is $2,800.

Being a Sony TV, the Bravia 6 features Google TV with Gemini for streaming and general TV stuff, as well as support for Dolby Atmos and DTS:X. Features you’ll likely miss out on with the Bravia 6 will likely include the 8’s antireflective coating and a higher brightness panel.

At CNET, we recommend OLED technology as having the best mix of color, shadow detail and black levels. While I have not tested the LG B6 or Sony Bravia 6, I expect them to also perform well in these areas. The Sony Bravia 6 is available now.