GoKawiilSony launches Bravia 6 OLED TV starting at $1,300 to rival LG B6
Sony has introduced the Bravia 6, a lower-cost OLED television line built to compete directly with entry-level OLED sets like the LG B6. Pricing starts at $1,300, with the 65-inch model at $2,000, well below the $2,800 Bravia 8 II. The set uses a 4K OLED panel with Sony's Triluminos Pro processing, Dolby Vision, Dolby Atmos, DTS:X support, and runs Google TV with Gemini integration.
GoKawiil's interpretation of the reporting above, not reported fact.
OLED picture quality has traditionally carried a steep price premium, so a budget-friendly Sony OLED signals the technology is trickling down to more affordable tiers, intensifying competition with LG in that segment. Buyers get many premium OLED benefits like deep blacks and rich color, though Sony trimmed extras like antireflective coating and peak brightness to hit the lower price.
- Bravia 6 starts at $1,300, undercutting Sony's pricier Bravia 8 II by hundreds of dollars.
- It matches LG's B6 pricing at the 65-inch size while adding Google TV with Gemini.
- Sacrifices versus the Bravia 8 include lower brightness and no antireflective coating.
Sony Bravia 6 OLED 4K TV — This is the TV the article is about: Sony's new entry-level OLED with a 4K panel, Triluminos Pro processing and Dolby Vision support. It runs Google TV with Gemini built in and handles Dolby Atmos and DTS:X, so it's a strong pick if you want Sony's OLED black levels without stepping up to the pricier Bravia 8 II.
See Sony Bravia 6 OLED 4K TV on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Ty Pendlebury, 2026-08-27
Published there as: “Sony’s New Bravia 6 TVs Take On Entry-Level OLEDs”
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