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Tim Cook and John Ternus host Pikachu and The Pokémon Company CEO at Apple Park

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Why This Matters

The playful visit of Pikachu and The Pokémon Company to Apple Park highlights Apple's ongoing interest in gaming and entertainment collaborations, even amid recent challenges in mobile gaming revenue. It underscores the company's strategic focus on integrating popular IPs to boost user engagement and diversify its ecosystem. For consumers, this hints at potential future gaming or entertainment initiatives involving Apple and Pokémon.

Key Takeaways

In a tongue-in-cheek post on X, Apple CEO Tim Cook shared a video showing Pikachu running around Apple Park during a visit from the Pokémon team. Watch it below.

Pikachu visits Apple Park

Apple today got a visit from the Pokémon team at Apple Park, and decided to have some fun with it.

In a video shared on X, Tim Cook commented on the visit, joking that the day’s agenda was to introduce the Pokémon team to incoming CEO John Ternus, “talk gaming, and politely ask Pikachu to stay out of the pond.”

“Two out of three were accomplished,” Cook added.

The accompanying video shows Pikachu wandering around Apple Park, trying to reach for an apple under an apple tree, before eventually making its way toward the pond. He’s then joined by Cook, Ternus, and The Pokémon Company CEO Tsunekazu Ishihara.

Today’s agenda at Apple Park: Introduce the @Pokemon team to John, talk gaming, and politely ask Pikachu to stay out of the pond. Two out of three were accomplished. pic.twitter.com/KzirV3VX8U — Tim Cook (@tim_cook) August 27, 2026

Although neither Apple nor The Pokémon Company has released more specific details about today’s visit, the video is rather fun and worth 30 seconds.

Apple’s meeting with The Pokémon Company’s CEO comes just weeks after Sensor Tower reported that mobile gaming revenue declined 4.5% year over year in Q2 2026.

Apple’s meeting with The Pokémon Company comes just weeks after the company acknowledged that weaker mobile gaming performance has begun to weigh on App Store growth.

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