GoKawiilOpenAI introduces ads on free and Go-tier ChatGPT plans in India
OpenAI has begun showing advertisements to users on its free tier and the 399-rupee ($4) Go plan in India, one of its biggest markets by user activity. The feature, already active in 38 countries including the US, Japan, South Korea and much of Europe, excludes users who are or are predicted to be under 18.
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With a $852 billion valuation and a planned 2027 stock listing, OpenAI needs new revenue streams to offset the steep cost of running AI inference and to close the gap with rival Anthropic, which leans more on enterprise income. Advertising offers a scalable way to monetize OpenAI's large individual user base, tapping into a global online ad market analysts value above a trillion dollars.
- Ads now appear on ChatGPT's free and $4 Go plans for Indian users.
- The rollout spans 38 countries and excludes minors from targeted ads.
- Advertising is meant to help fund OpenAI's costs ahead of its 2027 IPO.
Source: cnbc.com — Priyanka Salve, 2026-08-28
Published there as: “OpenAI rolls out ads on select ChatGPT plans in India to boost monetization, support wider access”
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