GoKawiilThomson Reuters survey: 91% of professionals say AI isn't delivering promised value
A Thomson Reuters 2026 Future of Professionals Report, based on a global survey of 1,800 professionals, found that 91% believe their organizations aren't yet capturing the value AI promises. The study points to a growing gap between early enthusiasm for AI experimentation and current frustration over rising costs and unclear returns.
GoKawiil's interpretation of the reporting above, not reported fact.
With outside research showing the vast majority of AI projects fail to deliver measurable value, companies risk pouring money into tools without rethinking workflows to actually use them effectively. The findings suggest the real bottleneck isn't AI capability but organizational change management—adapting processes, not just adopting technology.
- 91% of surveyed professionals say their firms fall short of realizing AI's value.
- Rising AI usage costs are making leadership more cautious about further investment.
- Success depends less on tool adoption and more on redesigning workflows around strong use cases.
Co-Intelligence: Living and Working with AI" by Ethan Mollick — If your organization is stuck in the gap between AI ambition and actual value, Mollick's book is a practical guide to using AI as a collaborator rather than another tool cluttering the stack. It focuses on real use cases and working habits, which is exactly what the Thomson Reuters findings say most firms are missing.
See Co-Intelligence: Living and Working with AI" by Ethan Mollick on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: zdnet.com — Mark Samuels, 2026-08-28
Published there as: “91% of professionals say their firm still falls short on AI - how to fix that”
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