GoKawiilApple raises Apple TV price to $14.99 monthly, hikes Apple One Individual plan
Apple confirmed it is increasing the monthly price of Apple TV from $12.99 to $14.99, and raising the cost of the Apple One Individual bundle as well. The new pricing applies immediately to new subscribers, while existing customers will get about a month's notice before being charged the higher rate. Other Apple One tiers, already adjusted when Apple Music prices rose last month, remain unchanged.
GoKawiil's interpretation of the reporting above, not reported fact.
This marks the second Apple subscription price hike in just weeks, signaling a broader push to squeeze more revenue from its services business as content costs rise. The increase comes even though Apple has been adding value to Apple TV, including exclusive F1 broadcasts and MLS streaming, suggesting the company believes its expanded content library justifies charging subscribers more.
- Apple TV monthly price rises from $12.99 to $14.99, effective immediately for new users.
- Apple One Individual plan also gets more expensive, while Family and Premier tiers stay the same.
- The hike follows last month's Apple Music price increase, reflecting a pattern of rising subscription costs across Apple's services.
Apple TV 4K (Wi-Fi, 64GB) — If you're paying more each month for Apple TV, you may as well watch it on hardware built for it as Apple TV 4K streams the service (and F1 coverage) with Dolby Vision and Dolby Atmos support. The Siri Remote makes navigating shows quick, and it ties neatly into the rest of your Apple devices.
See Apple TV 4K (Wi-Fi, 64GB) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Chance Miller, 2026-08-28
Published there as: “Apple announces price increase for Apple TV and Apple One subscriptions”
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