GoKawiilApple raises Apple TV subscription price to $14.99 a month
Apple has increased its Apple TV subscription price for the fourth time in four years, moving monthly fees from $12.99 to $14.99 and annual plans from $99 to $119. The Apple One bundle, which combines TV, Music, Arcade and iCloud+, also rises from $19.95 to $21.95 per month.
GoKawiil's interpretation of the reporting above, not reported fact.
The hike fits a broader pattern of streaming services like Netflix and Peacock raising prices this year, alongside hardware cost increases tied to RAM and component shortages driven by AI data center demand. Apple's timing suggests it expects consumer attention to shift quickly toward its September 9 hardware event, potentially softening backlash over the price change.
- Apple TV monthly price rises from $12.99 to $14.99; annual plan up to $119.
- Apple One bundle price increases from $19.95 to $21.95 per month.
- The move follows similar price hikes at Netflix and Peacock amid rising hardware and component costs.
Apple TV 4K streaming box — If you're paying more for the Apple TV subscription, at least watch it on the hardware built for it complete with the Siri Remote and tight integration across your Apple devices. It handles all your other streaming apps too, so it can be the single box under the TV.
See Apple TV 4K streaming box on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Amanda Silberling, 2026-08-28
Published there as: “Apple TV is raising its subscription prices again”
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