GoKawiilApple TV subscription jumps to $14.99 monthly, fourth increase since 2021
Apple has raised the price of its Apple TV streaming service from $12.99 to $14.99 per month, with the annual plan rising from $99 to $119. The individual Apple One bundle, which includes Apple TV alongside other Apple services, also increased from $19.95 to $21.95 monthly. The change took effect immediately, and existing subscribers will see it reflected on their next bill.
GoKawiil's interpretation of the reporting above, not reported fact.
This marks the fourth price increase for Apple TV in four years, coming almost exactly one year after the last hike and shortly after Apple expanded its content lineup with live sports and new original series. The pattern suggests Apple is leaning harder on subscription revenue as it also raises hardware and AppleCare Plus prices, testing how much customers will tolerate across its ecosystem.
- Apple TV now costs $14.99/month or $119/year, up from $12.99 and $99.
- Apple One's individual plan rose from $19.95 to $21.95 monthly.
- This is the fourth Apple TV price hike in four years, following recent expansions into live sports and originals.
Apple TV 4K (Wi-Fi + Ethernet) — If you're paying more each month for Apple TV, at least watch it on the box built for it complete with the Siri Remote and a slick tvOS interface. It handles Apple's originals and live sports alongside all your other streaming apps in one place.
See Apple TV 4K (Wi-Fi + Ethernet) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Stevie Bonifield, 2026-08-28
Published there as: “Apple TV now costs $14.99 a month after its fourth price hike in four years”
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