GoKawiilApple raises Apple TV subscription price to $14.99 a month
Apple is increasing Apple TV's monthly subscription from $12.99 to $14.99, with the annual plan rising from $99 to $119. Apple One bundle pricing is also going up, with the individual tier moving from $19.95 to $21.95 monthly. This follows a similar increase to Apple Music announced roughly a month earlier.
GoKawiil's interpretation of the reporting above, not reported fact.
This is Apple TV's second price hike in about a year, pushing the service roughly 50% higher than its cost before August 2025. The pattern suggests Apple is systematically raising prices across its subscription services, which could pressure subscribers to reconsider bundles or switch to competitors as the streaming market remains highly price-sensitive.
- Apple TV monthly price rises from $12.99 to $14.99, annual from $99 to $119.
- Apple One individual bundle increases from $19.95 to $21.95 per month.
- This is the second Apple TV price increase in roughly a year, following a similar Apple Music hike.
Apple TV 4K (Wi-Fi, 64GB) — If you're paying more for Apple TV each month, at least watch it on the hardware built for it. The Apple TV 4K streams in 4K HDR with Dolby Atmos support and includes the Siri Remote, plus it doubles as a hub for HomeKit gear and AirPlay from your iPhone.
See Apple TV 4K (Wi-Fi, 64GB) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: androidauthority.com, 2026-08-28
Published there as: “Apple TV follows Apple Music with a price hike of its own”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.