GoKawiilApple raises Apple TV subscription price to $15 a month
Apple has increased the monthly cost of Apple TV in the US by $2 to $15, with the annual plan rising $20 to $119. The Apple One Individual bundle, which includes Apple TV, iCloud Plus, Apple Music and Apple Arcade, also goes up to $22 a month from $20, though Family and Premier tiers stay unchanged. New and existing subscribers are affected immediately, though current customers get about a month's notice before their bill changes.
GoKawiil's interpretation of the reporting above, not reported fact.
This marks the second price increase for Apple TV in roughly a year, reflecting a broader industry trend as Netflix, Spotify, Peacock and Prime Video have all raised prices in 2026. As streaming costs climb across services, bundled subscriptions like Apple One become pricier too, squeezing consumers who juggle multiple platforms for shows like Severance and Ted Lasso.
- Apple TV monthly price rises to $15, annual price to $119
- Apple One Individual plan increases to $22 a month
- Price hike arrives days before Apple's Sept. 9 iPhone event
Apple TV 4K (Wi-Fi, 64GB) — If you're paying more for Apple TV each month, at least watch it on hardware built for it. The Apple TV 4K streams shows like Severance and Ted Lasso in Dolby Vision, ties neatly into your iCloud and Apple Music subscriptions, and comes with the Siri Remote for quick searching.
See Apple TV 4K (Wi-Fi, 64GB) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Kourtnee Jackson, 2026-08-28
Published there as: “Apple TV Now Costs More. Here’s What to Know”
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