GoKawiilApple raises Apple TV to $15/month, Apple One bundle to $22
Apple has again raised subscription prices, with Apple TV climbing from $13 to $15 per month and its annual plan jumping 20 percent from $99 to $119. The individual Apple One bundle, which includes Apple TV, Music, Arcade, Fitness+, News+ and iCloud+, rose from $20 to $22 monthly. Existing subscribers get one month's notice before the new rates take effect.
GoKawiil's interpretation of the reporting above, not reported fact.
This marks the second Apple TV price hike in just a few months, following an August increase from $10 to $13, showing the service is moving steadily away from its original $5 launch price. Even with these increases, Apple TV remains cheaper than Netflix and Disney+, but its smaller content library means Apple is charging more for comparatively less catalog depth, testing how much pricing power it has with subscribers.
- Apple TV monthly price rises to $15, annual plan to $119, a 20 percent jump
- Apple One individual plan increases to $22 following prior Music and bundle price hikes
- Despite repeated increases, Apple TV still undercuts Netflix and Disney+ on price
Apple TV 4K (Wi‑Fi, latest generation) — If you're paying more each month for Apple TV content, the Apple TV 4K box is the natural way to actually enjoy it, with Dolby Vision video and tight integration with the Apple ecosystem. It also handles Apple Fitness+, Apple Music, and Arcade, so an Apple One bundle stretches further on the big screen. The Siri Remote makes hunting through libraries far less painful than most TV interfaces.
See Apple TV 4K (Wi‑Fi, latest generation) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: arstechnica.com, 2026-08-28
Published there as: “Apple One and Apple TV subscription prices increase by up to 20 percent”
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