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Haven’t ordered your Pixel 11 yet? Here’s what your trade-in delay is costing you

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Why This Matters

The recent reduction in trade-in values for Pixel phones at the Google Store highlights a shift in promotional incentives, impacting both consumers looking to upgrade and Google's trade-in strategy. This change underscores the importance for consumers to act quickly if they want to maximize trade-in value before the September deadline. For the tech industry, it reflects how promotional offers can fluctuate, influencing consumer purchasing behavior and brand loyalty.

Key Takeaways

Shimul Sood / Android Authority

TL;DR Google Store trade-in values toward the Pixel 11 series have dropped.

New trade value offered for recent Pixel models is up to $150 lower, but most differences are closer to $50.

The new values are in effect through September.

Google offered launch-window bonuses for trade-ins toward its new Pixel 11 series, with trades fetching as much as $1,000 (if you were trading a Pixel 10 Pro Fold, anyway). Those bonuses have unfortunately come to an end, and Google’s rolled out new, lower trade-in values.

As noted by Droid Life, the Google Store is showing new trade values toward the Pixel 11, 11 Pro, 11 Pro XL, and 11 Pro Fold today. The new amounts are up to $150 lower than yesterday, which isn’t great for anybody who missed the outgoing deals. But most of the new values aren’t quite so drastically different.

As far as trading in an older Pixel for one of the latest models, the 10 Pro Fold has taken the biggest hit, coming down from a value of $1,000 off to $850. Most other recent Pixels have been adjusted by $50 or less. If you were hoping to trade a Pixel 9 Pro, specifically, you’re in luck: that one’s only down $20, from a value of $500 to $480.

Here’s what the past couple of generations of Pixel phones would have net you before today’s adjustments, and what you can get for them now. (Prices shown are for models with base storage options.) Phone Previous trade-in value Current trade-in value Pixel 10 Pro Fold $1,000 $850 Pixel 10 Pro XL $700 $650 Pixel 10 Pro $600 $550 Pixel 10 $500 $460 Pixel Fold $500 $450 Pixel 9 Pro XL $550 $500 Pixel 9 Pro $500 $480 Pixel 9 $430 $350 Pixel 8 Pro $460 $420 Pixel 8 $380 $350

Fine print on the Google Store says that these new prices are good through the month of September, so if you’re interested in trading up but you’re worried about your older Pixel phone depreciating even more, you might want to get your order in within the next few weeks.

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