OOAK Mastermind draws 100 young founders to $14,000 Tuscany retreat
OOAK, a consumer brand-building company founded by Bob Verlaat, Nick Nijhof and Vince Nijhof, hosted a three-day invite-only conference at the Castelfalfi resort in Tuscany in late August. Roughly 100 founders running businesses with seven- to nine-figure revenues paid $14,000 each to attend keynotes and fireside chats aimed at scaling their companies. The event grew out of two smaller gatherings OOAK previously ran in Dubai.
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The gathering illustrates a growing market for high-priced, exclusive networking and knowledge-sharing among wealthy founders who want direct access to peers rather than conventional conferences. It also highlights how young entrepreneurs are increasingly building businesses and communities around brand acquisition and scaling expertise outside traditional venture or corporate circles.
- OOAK Mastermind charged $14,000 per attendee for a three-day Tuscany retreat.
- The event targeted founders with seven- to nine-figure businesses seeking growth strategies.
- OOAK's three co-founders, all under 30, previously tested the format with smaller Dubai events.
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Published there as: “I Went to a $14,000 Retreat for 9-Figure Founders in the Italian Countryside. Here’s a Behind-the-Scenes Look.”
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