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OOAK Mastermind draws 100 young founders to $14,000 Tuscany retreat

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GoKawiil Brief

OOAK, a consumer brand-building company founded by Bob Verlaat, Nick Nijhof and Vince Nijhof, hosted a three-day invite-only conference at the Castelfalfi resort in Tuscany in late August. Roughly 100 founders running businesses with seven- to nine-figure revenues paid $14,000 each to attend keynotes and fireside chats aimed at scaling their companies. The event grew out of two smaller gatherings OOAK previously ran in Dubai.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The gathering illustrates a growing market for high-priced, exclusive networking and knowledge-sharing among wealthy founders who want direct access to peers rather than conventional conferences. It also highlights how young entrepreneurs are increasingly building businesses and communities around brand acquisition and scaling expertise outside traditional venture or corporate circles.

Key Takeaways
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Source: entrepreneur.com — Sherin Shibu, 2026-08-28

Published there as: “I Went to a $14,000 Retreat for 9-Figure Founders in the Italian Countryside. Here’s a Behind-the-Scenes Look.”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.