GoKawiilApple's Sept. 9 event to unveil first foldable iPhone as Tim Cook exits CEO role
Apple will hold its fall hardware event on September 9, reportedly skipping a new base iPhone 18 this year in favor of launching Pro models alongside its first foldable device, expected to be called the iPhone Ultra. The event also marks a leadership shift, coming just days after John Ternus takes over as CEO from Tim Cook, who is stepping down after nearly 15 years leading the company.
GoKawiil's interpretation of the reporting above, not reported fact.
This is Apple's most significant hardware pivot in years, betting on a costly foldable design to reignite consumer interest as smartphone innovation slows. Combined with recent price hikes across its devices and subscriptions, the event will test how much more buyers are willing to pay for Apple's next generation of products under new leadership.
- Apple delays the standard iPhone 18 until 2027, prioritizing Pro and foldable models.
- The rumored iPhone Ultra could cost around $2,000 and feature a book-style folding design.
- John Ternus succeeds Tim Cook as CEO just before the September 9 event.
Apple MagSafe Charger — If you're planning to grab whatever Apple unveils at its fall event, a MagSafe Charger is the accessory that snaps right on and keeps the new iPhone topped up. It magnetically aligns every time, so there's no fumbling with cables on a nightstand or desk.
See Apple MagSafe Charger on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Katelyn Chedraoui, 2026-08-30
Published there as: “A Folding iPhone at Last? What to Expect From Apple’s Surprise and Shine Fall Event”
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